Well, now this is just annoying. (Specifically, the “flavors” portion of the forecast.) Masala is going to be a flavor trend in 2009? You’re saying, lady, that “a mixture of spices” is on the rise amid foodies in ’09? Wow, that’s … insightful. Oh, and “masala” is the “kissing cousin” to curry?

Fuck me, people. Maybe it’s just because much of my dissertation research deals with the politics of curry and masala (ask me why I hate curry powder!), but this just gets right up my nose. Christ, even wiki-fucking-pedia knows the difference between masala and curry, not to mention the various genres of “curries” based on region.

Masala = an aggregate of spices, usually associated with Indian cooking.

Curry = a sauce-based dish. The British took to calling any sauce-based dish a curry, which belies the individual spice and flavor profiles of any given dish.

NPR, I expect better from you.

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  1. Ben

     /  January 5, 2009


  2. Did you hear the correction they aired the next day? I’m so glad somebody informed them of the difference! Seems like someone up there would having gently pointed out the mistake. I guess they don’t have copy editors. Or maybe they do. I’ve always wanted to know more about the process NPR stories have to go through to get on air, ie editors, etc..

    And doesn’t curry mean something made with vegetables?


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